Youth Rise Society

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Objective + Solution

Youth Rise, a newly founded organization in Edmonton, is dedicated to empowering and advocating for marginalized youth. With a variety of programs, such as drop-in centers, sports initiatives, and job readiness training, the visual identity was crafted to capture their comprehensive approach. The aim is to position Youth Rise as an influential youth organization, fostering safe environments for social interaction, promoting physical activity and skill enhancement, and offering guidance for future employment. The visual elements harmoniously reflect this multifaceted nature, establishing Youth Rise as a powerful force in supporting marginalized youth within the community.

SERVICES

Brand Identity
Iconography
Merch + Apparel
Motion Graphics
Print Collateral
Social Media
Website

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The visual identity of the organization incorporates a right angle encasing an abstract representation of "YR". This design serves to convey the organization's name while also symbolizing their approach to youth development. The repeated use of the right angle throughout the brand further emphasizes the organization's mission and values.

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The new branding has successfully captivated both online and offline audiences, garnering positive attention. Fundraising goals were swiftly met within the first few months, showcasing its effectiveness. Its appeal extends to both the adults crucial for supporting the organization and the youth who are directly impacted by its efforts.

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