Sherwood Park Sport and Spine

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Objective + Solution

The main goal was to create a visual identity that is both friendly and professional, without being too formal. By making thoughtful design decisions, the brand represents a welcoming and relatable personality, making patients comfortable while still being trustworthy. This identity allows potential clients to have faith in the clinic's skills without feeling overwhelmed, which creates an environment that promotes excellent care and a positive patient experience.

SERVICES

Brand Identity
Copywriting
Iconography
Print Collateral
Motion Graphics
Website

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The visual identity showcases a dynamic logo symbolizing motion. By shaping the letter "S" into an abstract spine, we convey a sense of vitality. Departing from the traditional anatomical spine, our icon embodies athleticism and physical engagement. So, we have developed a brand that captivates not only athletes but also individuals leading an active lifestyle, regardless of their level of participation.

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Sherwood Park Sport and Spine is Dr. Josh Sedens' creation, catering to athletes of all calibers in their journey towards injury recovery. Our brand embodies approachability, reliability, modernity, and professionalism, ensuring a seamless experience for all.

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