True Beauty MUA

Objective + Solution

True Beauty Makeup Artistry sought to shift its brand image from solely catering to weddings, to a broader focus on creative expression, editorial work, personal branding, and carefully selected bridal makeup. The main objective was to establish a visual identity that seamlessly merged elegance and contemporary elements across all brand touchpoints. By striking this balance, True Beauty Makeup Artistry aimed to position themselves as a refined makeup company. Through this strategic rebranding, the company aimed to attract a wider range of clients while maintaining its commitment to providing exceptional beauty services.