Kentucky Blue Grass

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Objective + Solution

Kentucky Blue Grass has been a leader in landscaping since 1997, evolving from residential services into a full-service commercial operation that does far more than just cutting grass. When it came time to rebrand, our goal was to reflect that growth and showcase their expertise in a way that feels both professional and dynamic.

SERVICES

Visual Identity
Brand Guidelines
Creative Direction
Motion Graphics
Illustration
Print Collateral
Apparel
Website

Working closely with their team, we developed a cohesive brand identity that strikes the perfect balance between polished and professional for their corporate presence, yet flexible enough to bring energy and personality to key touchpoints. The result is a brand system that not only represents who they are today but also gives them the confidence to stand out in every space they occupy.

As part of the rebrand, we gave their website a fresh new look—built for today and designed to highlight everything they do in a way that’s user-friendly, easy to navigate, and answers the questions people actually have about commercial landscaping.

The Attic

Nobody Benefits