More Than a Fad

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Objective + Solution

The compelling journey of More Than a Fad started on Instagram when a compassionate woman decided to sell her clothes in an effort to support Adeara Recovery Centre. As a reputable and long-term addiction recovery center for women and their children, Adeara's mission resonated deeply with her. Little did she know that her humble endeavor would blossom into a thriving brick and mortar thrift store.

SERVICES

Brand Identity
Copywriting
Creative Direction
Illustration
Motion Graphics
Mural Design
Print Collateral
Signage & Wayfinding
Social Media

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The logo showcases an ellipsis to embody the belief that supporting others is not a passing trend, but a continuous quest.

The remaining visual elements adopt a modular illustration system inspired by mid-century modern design, injecting a nostalgic charm. This cohesive aesthetic is seamlessly integrated across all touchpoints, spanning the brand's online representation to the captivating interior and exterior of the store.

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To reflect the core essence and goals of this remarkable initiative, the identity of More Than a Fad was crafted with utmost thoughtfulness. The primary objective was to create a brand that not only amplifies the mission of Adeara Recovery Centre but also inspires a wider audience to embrace the power of secondhand shopping.

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